How to get back-to-school deals, and other ways to save money this fall
In less than a month, kids will be heading back to class, which means back-to-school shopping season is here. But with the economy the way it is, and more uncertainty on the horizon with the volatile U.S. tariffs situation, many parents are worried about the cost of getting kids ready for a new school term.
Families will spend as much as $600 to $750 per kid, according to a survey conducted by Caddle and the Retail Council of Canada. In another recent survey, Intuit Credit Karma found that over a third of parents are unable to afford back-to-school shopping, and 44% plan to take on debt as a result. More than half (54%) said they will cut spending on necessities such as groceries to make up the shortfall.
Financial stress and rising prices mean it’s more important than ever to get the most value for your budget. I’ve rounded up some sneaky strategies that can help your family save on all the essentials for fall, from backpacks to the best electronics. With some creativity and planning, you can get what you need without breaking the bank.
1. Stick to a shopping list
One of the best things you can do to stretch your budget is to buy less—period.
Make a list of the specific back-to-school supplies your child actually needs. If they’re starting kindergarten or preschool, their teacher might share a list of what they require for class. For children in higher grades, you probably know which basics work best, but if you’re unsure, keep in mind that they don’t require much for the first day, or even the first week. Sometimes it pays to wait until you meet the teacher and get a sense of the classroom and fall projects they’ll be working on, before you buy lots of school supplies. The classroom may have loads of coloured pencils, for example, but it might be helpful if your kid has their own pair of child-safe scissors for an upcoming art project.
2. Talk to your kids about needs versus wants
With your list in hand, talk to your kids—in age-appropriate ways—about needs versus wants, and how much you have available to spend on their back-to-school supplies. (Do they really need a new Bluey backpack, for example?) Or, if they require a new tablet or other device, scope out lower-priced models and brands. This is a great time to talk about comparing quality and brand names, and searching for back-to-school sales to stretch your dollars.
My eight-year-old is already a savvy comparison shopper, and she’s keen to make the most of her spending budget. I’m always surprised by how willing she is to make compromises and swaps to get what she really wants. For example, we already have several pencil cases around the house from previous years, so she decided she doesn’t need another, but she would really like a new lunch bag. (Hers has been washed repeatedly and, to be fair, is looking quite worn.) So, we agreed to allocate a chunk of her back-to-school budget to a new lunch box of her choosing.
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3. Shop at home first
Once you’ve determined what each kid requires for September, comb through what you’ve already got around the house before you hit the stores. Last year’s backpack might look good as new after going through the washing machine. Same goes for last spring’s indoor shoes: if your kid’s feet have not grown over the summer, just wash them. You can buy a new pair later in the year, if they need it.
If there are older siblings, now is a good time to sort through hand-me-downs you’ve stashed away and see what else you can cross off your list, from jackets to sports equipment for back-to-school activities. And when it comes to school supplies, you may be surprised by how much of those you’ve already got, too. Extra binders, notebooks, and pens sitting in an office or craft cupboard can be reorganized for the new school year. Kids can even take charge of sorting and sharpening coloured pencils to stock their pencil cases.
4. Use rewards programs to score back-to-school deals
To get ahead of the end-of-summer panic, one survey found two-thirds of shoppers are starting their shopping early—as in now. And they’re in luck, because the back-to-school deals are already plentiful. You can also save by using these strategies:
- Cash-back websites: Shopping rewards platform Rakuten recently conducted a back-to-school shopping survey and found that 75% of parents plan to save by shopping sales and using deal sites like theirs. Rakuten gives users cash back when they shop online or in-store with participating retailers.
- Online shopping portals: Some loyalty and rewards programs offer bonus points for using their shopping portals—for example, Airmilesshops.com for Air Miles. Others have web browser extensions, such as the Avion Rewards ShopPlus extension, which finds cash-back deals on everyday shopping.
- Rewards programs: Cashing in your points with a rewards program like PC Optimum, Scene+, or Aeroplan can also help to offset higher prices on clothing, tech, and school supplies. You can also redeem points for gift cards, so older kids can shop on their own.
- Cash-back credit cards: Some credit cards will give you back a percentage of your purchases in cash. For example, the Rogers Red World Elite Mastercard returns 1.5% on all purchases made in Canada (including shopping at Costco), and it has no annual fee. The SimplyCash card from American Express offers 2% cash back on gas and groceries, and 1.5% on everything else, and it also has no annual fee. (See all of MoneySense’s picks for the best cash-back credit cards.)
Get the kids involved in back-to-school planning
Whatever your approach for ticking items off your back-to-school shopping list, I highly recommend getting your kids involved in the decision-making. Clearly explain your budget and why it’s important to stick to it, and work together on strategies to get what they need without going over the limit.
My almost-fourth-grader has already made a very detailed (and colour-coded!) shopping list for herself––and her older sister. I’m impressed by her ingenuity and enthusiasm, and I’m looking forward to taking her shopping. Now, if we don’t find the purple floral lunch bag of her dreams, I’m doomed, but that’s a different kind of problem.
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Read more about kids and money:
- 6 strategies for teaching kids about money
- How do I teach my kid to save an allowance?
- CCB payment dates in 2025, and more to know about the Canada Child Benefit
- Raising kids is expensive—here’s how to keep costs manageable
- Ages 7 to 12: Teaching kids about how to save and not overspend
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